Henry Poole & Co. announces a new partnership with leading technology company, Everrati Automotive Limited (Everrati), for the ‘Concours on Savile Row’, event that will celebrate the craftsmanship of both the automotive and tailoring industries.
Open to the public from June 15th-16th, Everrati’s redefined off-roader – the Land Rover Series IIA – will be showcased outside Henry Poole & Co’s store on Savile Row, with many iconic vehicles from across the automotive industry, from pre-war classic to the latest hypercars, taking up spaces on the prestigious street.
Across both days, attendees will be able to experience both Everrati’s Land Rover Series IIA in the metal as well as visit Henry Poole & Co’s store at 15 Savile Row to discover more about each brand. Some of Savile Row’s own gin will also be available to sample.
Everrati and Henry Poole & Co share a similar ethos offering bespoke, custom-made products for discerning global clientele.
Over 200 years, since 1806, Henry Poole & Co has forged a position as a cornerstone of British tailoring, specialising in hand-made suits and shirts made by numerous generations of the Poole family. Like Everrati, Henry Poole & Co has amassed a worldwide client base seeking luxury craftsmanship fused with cutting-edge technology.
Everrati’s Land Rover Series IIA is based upon a true British icon and incorporates a brand-new, in-house developed EV powertrain courtesy of the company’s expert team of industry specialists from world-leading OEMs. The off-roader’s 60kWh battery pack has a power output of 150bhp and 300Nm of torque strengthens the car’s original character, coupled with a true zero-emission range of up to 150 miles.
In parallel with the bespoke garments hand-made by Henry Poole & Co, Everatti’s Series IIA is highly customisable to reflect customers’ unique style. Available in both handmade Mohair Soft Top or Safari Hard Top format, body panels and wheels can be specified in a wide range of colours. Inside, endless combinations of bespoke extras such as teak decking in the rear section, high-end audio systems and air-conditioning, together with sustainable automotive leather supplied by Scotland’s Bridge of Weir, provide the driver and passengers with an exceptionally comfortable environment.
Justin Lunny, Founder and CEO, Everrati Automotive Limited, said: “We are delighted to be partnering with Henry Poole & Co for this unique event in the heart of London that will bring together the very best of two worlds: that of automotive and bespoke tailoring. I have admired Henry Poole & Co for many years and can personally attest to the unmatched quality of their tailoring, so it is exciting to be collaborating with a fellow group of highly skilled craftspeople who are truly passionate about their creations. Our electrified Land Rover Series IIA model is the perfect complement to the event that showcases our in-house capabilities of creating highly customisable, zero-emission vehicles for the 21st century.”
Simon Cundey, Managing Director, Henry Poole & Co, commented: “The art of craft tailoring gives timeless creations comfort and quality for years to come. As we use all-natural fabrics and trimmings in our construction, all-round sustainability is ensured. Taking the iconic design of the Series IIA Land Rover – once championed by Sir Winston Churchill with Henry Poole & Co being his chosen tailor – there is no better way to celebrate Savile Row Concours than with Everrati’s new cutting-edge, redefined model. We look forward to see you at number 15, Savile Row.”
Everrati’s paint protection partner, NVN Motorworks, will also be present at Concours on Savile Row. Industry-leading experts in the application of PPF (Paint Protection Film) and detailing, NVN Motorworks can tailor a fitted ‘suit’ to fully protect any premium vehicle from the elements.
Available in every major market, surging demand for Everrati products globally is being led by sustainability-conscious millennials and Gen-Z buyers seeking iconic cars from decades such as the 80s and 90s who demand electric power over internal combustion. Everrati buyers are also traditional car collectors with a passion for the latest in automotive technology.
Everrati’s model line-up consists of electrified versions of the Porsche 911 (964) Coupe, Targa, Cabriolet in Pure, Signature, and Gulf Signature Editions, the Land Rover Series IIA, the GT40 in partnership with Superformance including officially licenced Gulf Edition, and the Mercedes-Benz W113 SL ‘Pagoda’.
Order books are open for commissions across all models at www.everrati.com, with bespoke finance packages available upon inquiry.
